From 175 Instagram followers to 269,000+ unique people reached — on just $2,167 in Meta ad spend.
269K+
Reach
200K+
Video Views
201K+
Engagements
$2,167
Ad Spend
66%+
Engagement Rate
269,410+
Unique Reach
201,533+
Engagements
200,539+
Video Views
$2,167
Total Spend
422,530+
Impressions
89
New Followers
About the Client
Before We Started
What We Delivered
Meta Paid Advertising
Engagement, video views & follower-growth campaigns across Instagram & Facebook
Social Media Management
Monthly content calendar · 3 Reels/week · Stories, carousels & community management
Social Media Audit — Thrive 210
Comprehensive audit for the functional medicine sub-brand with paid strategy roadmap
Results
Period 1
Jan 6 – Feb 17, 2025
$768
ad spend
Period 2
Dec 5 – Jan 5, 2026
$310
ad spend
Period 3
Apr 16 – May 31, 2026
$1,089
ad spend
All Periods Combined
$2,167.95
Ad Spend
269,410+
Unique Reach
422,530+
Impressions
201,533+
Engagements
200,539+
Video Views
89
New Followers
2,296
Profile Visits
~65–67%
Peak Eng. Rate
Learnings
Doctor-led video clips
Named providers on camera — highest view rates every time
Strong scroll-stop hooks
Credible, relatable openers that killed the thumbstop
Engagement-first campaigns
Cost per result crushed healthcare industry benchmarks
3 Reels/week cadence
Algorithmic momentum built through consistency
Next Phase
Dedicated follower-growth campaigns
Converting the large engaged audience into an owned long-term community for Health 210 and Thrive 210.
High-ROI Meta campaigns, social media management and content strategy — built for Australian businesses that want real reach, not vanity metrics.
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